In a crowded market, how can an author stand out? The answer, says Dr. Lena Payton Webb, is through custom, interactive products. Dr. Webb, a renowned graphic designer and publisher, has spent over three decades helping professionals create branded coloring books, journals, and workbooks that do more than just inform—they actively engage. A recipient of the Presidential Lifetime Achievement Award, Dr. Webb is the visionary CEO of Blu Impressions Publishing, a company dedicated to turning a author’s expertise into a transformative and profitable legacy.
She believes these unique products provide an immersive experience that traditional books often lack, allowing authors to deepen their impact and create multiple revenue streams.
The Power of Interactive Books
Custom products like journals and workbooks are a game-changer for authors and their audiences.
- For Authors ✍️: They provide a new way to interact with your audience, strengthening your brand and positioning you as a knowledgeable authority. Instead of just giving information, you’re providing a tangible tool for application and transformation.
- For Audiences 🤝: They offer a structured, hands-on experience. Whether it’s a guided journal for personal growth or a workbook for business planning, these products help people apply the knowledge they’ve learned and track their progress. They can also serve as a creative outlet; for example, adult coloring books are popular for their ability to reduce stress and boost mindfulness.
Expanding Your Business with Custom Products
Interactive books aren’t just a sideline—they are a core part of a smart business strategy.
- Lead Magnet & Client Acquisition Tool 🧲: A free or low-cost workbook can attract potential clients and serve as a warm-up for your premium offers.
- Bundling with Services 🎁: Many coaches and consultants bundle workbooks with their coaching programs or online courses, making the overall experience more valuable for the client.
- Corporate & Bulk Sales 💼: Workbooks and journals are perfect for corporate training, employee wellness programs, and schools. Dr. Webb notes that many of her clients have secured lucrative bulk-sale contracts.
- High-Profit Margins 💰: Unlike traditional books, custom workbooks and journals can be priced at a premium, sometimes selling for $40-$75, depending on their value and design.
An Example in Action
Dr. Webb shares the success story of a mental wellness coach who wanted to expand her brand beyond one-on-one sessions. Dr. Webb and her team helped the coach create a custom self-care journal with daily prompts and exercises.
The journal not only sold out quickly but also became a core component of her coaching program. It even led to a corporate contract to provide the journals in bulk for a wellness organization. This shows how a well-designed, interactive product can not only create a new revenue stream but also become central to a brand’s identity and client experience.
Dr. Webb’s work with Blu Impressions Publishing proves that books can be so much more than stories—they can be branded tools that educate, inspire, and generate revenue.
Connect with Dr. Lena Payton Webb Instagram: @bluimpressionspublishing Facebook: bluimpressionspublishing LinkedIn: Lena Payton Webb Website: www.pagestoprofits.com
